This book takes a new approach to understanding primate conservation research, adding a personal perspective to allow readers to learn what motivates those doing conservation work. When entering the field over a decade ago, many young primatologists were driven by evolutionary questions centered in behavioural ecology. However, given the current environment of cascading extinctions and increasing threats to primates we now need to ensure that primates remain in viable populations in the wild before we can simply engage in research in the context of pure behavioural ecology. This has changed the primary research aims of many primatologists and shifted our focus to conservation priorities, such as understanding the impacts of human activity, habitat conversion or climate change on primates. This book presents personal narratives alongside empirical research results and discussions of strategies used to stem the tide of extinction. It is a must-have for anyone interested in conservation research.