Dan Ariely, "Dollars and Sense: How We Misthink Money and How to Spend Smarter"
Join us for a special evening with Dan Ariely, author of Dollars and Sense: How We Misthink Money and How to Spend Smarter, for a reading and book signing.
Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones.
Why does paying for things often feel like it causes physical pain?
Why does it cost you money to act as your own real estate agent?
Why are we comfortable overpaying for something now just because we’ve overpaid for it before?
In Dollars and Sense, world renowned economist Dan Ariely partners with financial comedian and writer Jeff Kreisler to take us deep inside our minds to expose the hidden motivations that are secretly driving our choices about money.
Exploring a wide range of everyday topics—from credit card debt and household budgeting to holiday sales—Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know; they gleefully cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits. Dollars and Sense is a sound investment, providing us with the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.
Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. Ariely publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Durham and the rest of the world.